Simple Project

SIMPLE PROJECT is an independent fashion brand founded in 2016 in Hangzhou by designers Chen Hang and Wang Yue Feng, both graduates of Nippon Bunka Fashion College in Tokyo. Their philosophy centers on “Redefining SIMPLE through PROJECT,” where simplicity and experimentation guide their creative process. The brand emphasizes core principles of simplicity, texture, practicality, and classic design, offering both men's and women's ready-to-wear collections that feature excellent tailoring and unique materials. By blending modern aesthetics with classic elements, SIMPLE PROJECT embodies a thoughtful balance between tradition and innovation, celebrating the energy of simplicity in its designs.